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The third Blueprint Open Studio will be hosted by advertising agency Mother London at its Shoreditch lair. Rumour has it that the founding members named themselves Mother in a tactical ploy to avoid being bad-mouthed by press or competitors – a canny move that certainly seems to have worked. Since its inception in 1996, the practice has been behind some of the most intriguing, arresting and downright enjoyable advertising moments on television – note the Schweppes Cocktails for Two, the Pot Noodle miners and the cinematic Orange mobile phone campaign.

Co-founders Robert Saville, Mark Waites, Stef Calcraft and Libby Brockhoff started Mother London in a more insular, formal advertising community than the one they now inhabit. With its consciously radical creed, Mother has always encouraged the hiring of diverse creative types from all over the world to keep things interesting; it has since become something of a mecca for creatives. Libby has since left, and two new partners – Andy Medd and Matthew Clark – have joined. However, the agency’s original egalitarian attitude remains, with all staff seated around a 200-seater/legendary Camelot-style communal table, and absolutely no private offices. Mother has carved its very own niche in the über-trendy Tea Building, getting Clive Wilkinson Architects to redesign the interiors to stunning effect and cheekily dubbing it The Biscuit Building. A personal tour and a discussion of the Mother A-Z of Inspiration promises an unequalled insight into this humorous, unique and successful practice.